SoHo Men's T-Shirt

The SoHo Men's T-Shirt puts SoHo front and centre, with the name set across the chest in clean, bold lettering. It is travel fanwear made to be worn week in, week out, not saved for one day a year. Remembering what makes SoHo special SoHo takes its name from “South of Houston Street” and occupies a distinctive piece of Lower Manhattan. The neighbourhood is celebrated for the cast-iron façades that line streets such as Greene, Mercer and Wooster, giving former industrial buildings an architectural identity unlike anywhere else in New York. During the 1960s and 1970s, artists moved into spacious lofts that had been left behind by manufacturing, creating studios, galleries and a downtown community that changed the district’s future. Figures associated with the wider SoHo art scene helped turn it into an international shorthand for experimentation and creative independence. The area later evolved into a major destination for fashion, design, food and retail, but traces of its earlier identity remain in the cobbled streets, fire escapes, tall windows and loft proportions. SoHo is not a museum piece: it is busy, commercial and constantly photographed, yet the neighbourhood still represents an idea of New York in which art, architecture and street style occupy the same block. The unusual capitalisation matters too. Written as SoHo, the name is both geographical abbreviation and graphic logo, which makes it particularly natural on a clean front-print T-shirt. About the T-shirt T